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YouTubeMatthias Glaser, PhD
Marketing Communications Mix | 1 Minute overview #communication #marketing
Full video is linked. I explain the *marketing communications mix*, also known as the promotion mix. I talk about several key marketing communications instruments (advertising, sales promotion, events & experiences, word-of-mouth, public relations, direct & interactive marketing), their strengths and weaknesses and give examples for each of ...
73 views11 months ago
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