How Coke and Pepsi's rivalry shaped marketing — and where it goes next
How Coke and Pepsi's rivalry shaped marketing — and where it goes next
May 3, 2022
marketingdive.com
Coca-Cola’s iconic ‘Share a Coke’ campaign is back—this time with a twist targeting Gen Z! Discover how the legendary campaign, which first launched in Australia in 2011, sparked a social media frenzy and boosted sales worldwide. Shibani Gharat talks about the brand’s success story #coke #cocacola #ShareACokeCampaign #genz #australia #cnbctv18digital | CNBC-TV18
1:30
Coca-Cola’s iconic ‘Share a Coke’ campaign is back—this time with a twist targeting Gen Z! Discover how the legendary campaign, which first launched in Australia in 2011, sparked a social media frenzy and boosted sales worldwide. Shibani Gharat talks about the brand’s success story #coke #cocacola #ShareACokeCampaign #genz #australia #cnbctv18digital | CNBC-TV18
540 viewsApr 2, 2025
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