In 1986, Coca-Cola launched its “Red, White & You” advertising campaign to celebrate the return of Coca-Cola Classic, following the backlash to New Coke the year before. In 1985, the company had controversially changed its original formula and introduced New Coke, only to face intense public criticism. The outcry led Coca-Cola to reintroduce the original formula under the name “Coca-Cola Classic,” a move that was met with widespread relief and enthusiasm. The “Red, White & You” commercial played