Live Streaming in China: Inside the Multi-Billion Dollar Industry
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Jan 15, 2020
wowza.com
Chinese streamers often use hundreds of phones for their livestreams because of the way e-commerce platforms and social media algorithms work in China. Here are the main reasons: 1. Boosting Viewer Metrics Livestreaming platforms in China, like Douyin (TikTok), Kuaishou, and Taobao Live, prioritize streams with high engagement. By using multiple phones, streamers can artificially boost their own viewership, likes, and comments, making their stream appear more popular and attracting real viewers.
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