How Coke and Pepsi's rivalry shaped marketing — and where it goes next
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022
marketingdive.com
Why does every kirana have that iconic red Coke fridge? It’s not just about cold drinks — it’s cold-blooded strategy. Coca-Cola’s solar fridges cracked the rural market and locked in loyalty. Now everyone’s copying the move — from Pepsi to paint brands. What looks like free help is actually brand takeover, one fridge (or wall) at a time. #cocacola #pepsi #BrandStory #BusinessGrowth #Branding #MarketingGenius #BrandStrategy #BrandingSecrets #BusinessHacks #MarketingSecrets #BrandBuilding #Marketi
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