Polar bears at this time of year can only mean one thing… PepsiCo s new Superbowl ad is bringing back the battle of the brands. And they’ve done it by hijacking Coca-Cola’s crown jewel! Let’s… | Louby Mcloughlin
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#ColaWars: In Pepsi’s latest Super Bowl ad, the brand reimagines Coca-Cola’s iconic polar bear in a blind taste test — where the bear unexpectedly chooses Pepsi. What follows is a funny and self-aware journey of confusion, therapy and acceptance, shaped by @taikawaititi’s storytelling and backed by the energy of 'I Want To Break Free'. The story peaks with a stadium moment, where the polar bear finds itself on a kiss cam during a concert, turning its dilemma into a pop-culture spectacle. Agency:
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