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#repost @itssmalcolm Afro Sheen commercial (1970s) via @sarahstarrison #commercial #afrosheen #1970s #70sfashion | 97.5 KDEE
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The company's most well-known product was Afro Sheen for natural hair when afros became popular.Marketing for the product featured slogans that encouraged racial pride, as embodied by the "Black is beautiful" movement.These slogans included "Natural Hair hangs out. Beautiful!" and "soul food for the natural." In 1971, JPC began sponsoring Soul Train. The sponsorship helped the program grow from a local show to a nationally syndicated cultural icon, making JPC the first African American company t
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