🏕️ Kathmandu, the New Zealand outdoor brand, wants you to trade your couch for a campsite. And it’s making the outdoors look downright cozy. A new global campaign from creative agency Motion Sickness, themed “Outside, your comfort zone,” flips the idea that nature is something to endure. Instead, it’s inviting viewers to treat it like home not a hostile wilderness but a place for grounding and quiet joy. With “Outside, your comfort zone,” Kathmandu isn’t selling gear as armor against the elemen
0:31
FacebookAd Age
🏕️ Kathmandu, the New Zealand outdoor brand, wants you to trade your couch for a campsite. And it’s making the outdoors look downright cozy. A new global campaign from creative
Ad Age. . 🏕️ Kathmandu, the New Zealand outdoor brand, wants you to trade your couch for a campsite. And it’s making the outdoors look downright cozy. A new global campaign from creative agency Motion Sickness, themed “Outside, your comfort zone,” flips the idea that nature is something to endure. Instead, it’s inviting viewers to ...
330 views5 months ago
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