What is my definition of a trend? A "non-obvious" trend is a curated observation of the ACCELERATING PRESENT. A trend isn’t about predicting the future—it’s spotting, noticing what is already happening, and learning to anticipate what is gaining momentum faster than everything else. The key? Separating real acceleration from noise. Too many "Trend Reports" are just wishful thinking—like someone declaring their own idea the next big thing. Often it's because that thing happens to be exactly what