Tide Super Bowl 2018 TV Spot, 'It's Yet Another Tide Ad, Again'
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Ads With Benefits (AWB) on Instagram: "That Tide Super Bowl one was “It’s a Tide Ad” with David Harbour (the Stranger Things guy). It worked because Tide hijacked the whole ad break. Harbour keeps calling out every familiar commercial setup and flips it into the same punchline. If you see spotless clothes, Tide takes credit. The joke is simple, the repetition makes it stick, and it turned a laundry brand into the main character of the Super Bowl conversation."
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@Tide Laundry what we doing 👀 come on we can still film the commercial before the super bowl. #Jingles #TideLaundry #Washing #Tide #viral
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