Honey Monster Puffs is a breakfast cereal manufactured in the United Kingdom from puffed wheat sweetened with sugar and honey, fortified with vitamins and iron. The cereal was originally sold as Sugar Puffs, but was re-branded in 2014. It was labelled as Honey Monster Sugar Puffs for a time. The cereal is known for its Honey Monster mascot, a large, hairy, yellow creature introduced in 1976. Cereals using the Honey Monster brand are currently being distributed by the Quaker Oats Company in Centr

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