Personal Brand vs. Business Brand: Know the Difference! Your personal brand and your business brand are not the same. They each have their own identity and purpose. When it comes to your personal brand, you are the CEO, CFO, and CMO all in one. But for your business brand, it represents ideas and often requires making concessions to keep customers and clients happy. Being 100% authentic in your personal brand makes it stronger. However, being too personal in your business brand can sometimes wea