The Pepsi Challenge: a blind taste test started an expensive war
The Pepsi Challenge: a blind taste test started an expensive war
Jul 11, 2019
boingboing.net
The Pepsi Challenge: How Pepsi Won the Battle but Lost the Challenge
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The Pepsi Challenge: How Pepsi Won the Battle but Lost the Challe…
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juiceboxinteractive.com
How Pepsi won the challenge in the 1980s but lost the ‘Soda Wars’ to Coke
How Pepsi won the challenge in the 1980s but lost the ‘Soda Wars’ to …
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AS.comGreg Heilman
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sug…
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