Cadbury’s latest commercial takes everyone by surprise | Brand Equity
14:07
timesnownews.com
Cadbury’s latest commercial takes everyone by surprise | Brand Equity
The new Dairy Milk commercial has taken everyone by surprise as the brand took a spectacular twist by recreating the iconic 90's ad, in which now, a man is seen cheering his partner while she plays cricket hits a six. On Brand Equity this week Sonali Krishna talks to Anil Viswanathan, Mondelez India & Kainaz Karmakar, Ogilvy India the creators ...
Sep 27, 2021
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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