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Buy now, pay later companies are wildly successful in part thanks to their slick marketing to younger generations. Check out some of their taglines: Afterpay: “Shop now. Pay better”, Affirm: “Pay at your own pace.”, Klarna: “Get financial breathing room. A third of US consumers who use a buy now, pay later option fall behind on one or more payments, which can trigger crazy interest of up to 30% along with late fees. | George Kamel
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