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1972— How about a little 70’s classic commercial for your Tuesday! -John Gilchrist played Mikey in the famous Life Cereal commercial that first aired in 1972. He played alongside his two biological brothers. John was just 3 years old during filming of the commercial. He was born in 1968. ‘Mikey’ remained in commercial rotation until 1986, and the popular ad spot became one of the longest running commercial ad campaigns in television history. Without further ado, here’s Mikey..... | Back to the 7
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Sodaneck on Instagram: "In 1972, Quaker Oats introduced one of the most memorable commercials in advertising history for Life cereal, featuring "Little Mikey." The ad showcases three young brothers confronted with a bowl of Life cereal. Skeptical about its taste due to its wholesome reputation, the older brothers decide to test it on Mikey, known for his picky eating habits—"He hates everything." To their surprise, Mikey enjoys the cereal, leading to the exclamation, "He likes it! Hey, Mikey!" T
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