What Is a DMP (Data Management Platform)?
4:00
YouTubeAdCoach
What Is a DMP (Data Management Platform)?
A DMP or Data Management Platform is used by advertisers to execute programmatic buys using more information. This information helps them better identify a user and decide which ads to buy, and how much to pay. Introduction to Programmatic Advertising: https://adcoach.co/p/introduction-to-programmatic-advertising-digital-marketing
15.6K viewsAug 14, 2020
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