In 1977, Coca-Cola quit India. A 22-year-old Ramesh Chauhan filled the void with something bolder—Thums Up, a cola made for Indian taste buds. 💥 It dominated the market, forcing Coke to buy it in 1993—only to nearly kill it. But when Indians rejected Coke, Thums Up had to be revived, saving Coca-Cola’s empire in India. Today, it’s still India’s #1 cola—stronger, spicier, unapologetically desi. Lesson? Don’t fight local taste—own it. #Strategy #BrandStory #BusinessGrowth #Branding #MarketingGeni
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FacebookSanjay Arora
In 1977, Coca-Cola quit India. A 22-year-old Ramesh Chauhan filled the void with something bolder—Thums Up, a cola made for Indian taste buds. 💥 It dominated the market,
Sanjay Arora. ZhangJun · Attitude. In 1977, Coca-Cola quit India. A 22-year-old Ramesh Chauhan filled the void with something bolder—Thums Up, a cola made for Indian taste buds. 💥 It dominated the market, forcing Coke to buy it in 1993—only to nearly kill it. But when Indians rejected Coke, Thums Up had to be revived, saving Coca-Cola ...
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