Association - Cherish (1966 Music Video) | #49 Song

“Cherish” by The Association topped the Billboard Hot 100 in October 1966. The song’s unique structure stretched nearly four minutes, longer than most radio hits of the time, yet stations played it in full because of its popularity. It went on to become the group’s signature song and one of the most requested love songs of the 1960s. | Rememberthe60s