The dying middle class is taking the most interesting advertising to its grave. Today: why the richest brand narratives belonged to the middle - the demographic Sean Monahan says holds

Trust me,the frustration that comes with things not going the way you want is exhausting 😮‍💨 We have @SimsCelestemakeup🫦💄. on the face and@G m beauty bar on the hair #foryou #paballom #spendthedaywithme #vlog #makeup

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special thanks to @𝗛𝗦 for grabbing a screenshot of the brand’s comment! I couldn’t pull the others due to the videos getting deleted. #mitchie #louisvuitton #cleardea #LearnonTikTok #edutok