Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

Anger at Target surged after it abandoned DEI programs, but Black-owned businesses that struggled to earn shelf space urged critics to focus on buying minority-owned companies' products instead.