Manvendra Verma of Moneyview delves into the transformative role of first-party data in BFSI marketing, highlighting how it ...

The partnership will begin with their new digital media relaunch, leveraging creative content, influencer collaborations, and ...

Before joining Abbott, Venkat spent nearly 14 years at Hindustan Unilever Limited (HUL), where she made contributions as ...

The platform is yet to make a formal announcement on the future of 'Sponsored Snaps', which are still in the experimental ...

Jarvis is designed to help sellers listed on Zepto Platform increase visibility and sales. It allows brands to directly ...

The current investigation is based on evidence that the tech company used its dominant position in its iOS-run app store to ...

DoJ lawyer Aaron Teitelbaum accused the company of manipulating the very structure of the advertising market to maintain its ...

The FMCG brand also posted a significant increase in its profit, rising to ₹2,901.10 crore from ₹578.44 crore in the previous ...

In this article, we explore international influencers visiting India, highlighting their brand collaborations, audience ...

At the core of Galleri5’s offering is its ability to generate hyper-realistic catalog visuals without the need for ...

Despite the decline in profitability and revenue, Parle Agro increased its advertising expenditure significantly by 17.7% to ...

The company is introducing new ad units, including premium sponsorships for events like the Met Gala and U.S. Open, banner ...