Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member ...

Whole Earth is part of KP Snacks. St Luke’s joined the brands roster of agencies in 2019. It has since been awarded ...

The cost to acquire new customers may require an adjustment in ad and marketing spend - and understanding the lifetime value of customers and their product and usage patterns.

On Friday the DOJ stood by its demand that a court break up the search giant, but dropped a proposal to force the company to sell its investments in AI companies such as OpenAI and Anthropic to boost ...

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Consider the case of business management consultant Peter Drucker, who sounded a warning against fascism 90 years ago.

"To inform legislative reforms to protect Americans' civil liberties, the committee must fully understand the extent and ...

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's ...

Lazzara begins with what seems a sorrowful tune about the winter doldrums, playing guitar while wearing mittens.

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but ...