Ahead of its planned split, Kraft Heinz is transforming its marketing approach to become more product-centric, according to CEO Carlos Abrams-Rivera.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The retailer’s international marketing spend rose 50% in the third quarter, the intention being to “carefully increase” ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

The third annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky.

AI’s prevailing use is to remove friction from the customer experience, but marketers know not all friction is bad despite what consumers might say.

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...