From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using ...

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

There are now just two brands remaining in the race to crown Marketing Week’s marketing initiative of the year. Bluey and ...