Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

The brand is working with influencers and creators to promote the return of its Best Deal Ever promotion.

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye ...

The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...