Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.

The rapid spread of AI features is also fuelling legal tension. A group of leading YouTube creators has expanded its copyright lawsuit to include Snap, alleging the company trained AI systems on their ...

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk ...

Advertising is entering a new phase as OpenAI begins testing ads within ChatGPT, marking a significant shift for one of the most widely used AI products in the market. Ads are currently being trialled ...

AdPlayer.Pro, el proveedor internacional de tecnologías para publicidad en vídeo digital, ha publicado sus resultados del ...

Gina Cavallo has been named chief revenue officer, US, to accelerate commercial operations across North America and help ...

Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, ...

GenAI ads perform just as well as human-made ads: AI-generated ads performed just as well as human-made ads. In raw data, AI ads saw a slightly higher average click-through-rate (CTR) (0.76%) compared ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

In today’s Digest, we cover the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV ...

Alongside the platform’s feature enhancements, between October and December 2025, AdPlayer.Pro also rolled out Interstitial ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (28th January, 2026) announced ...