Buchanan, also an alum of JCPenney’s and Whole Foods, is Panera’s chief corporate affairs officer. Panera Bread has hired ...

As such, Kraft Heinz has tried to engage with mac-and-cheese consumers to develop new products. In November 2023, the company ...

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief ...

Research from Frontiers in Psychology shows that spending 10 minutes outside can “significantly alleviate stress and improve happiness,” according to a statement put out by Hefty. Available through a ...

The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and ...

Companies have found relative success in advertising campaigns that play on running jokes from consumers; for example, CeraVe Skincare’s 2024 Super Bowl advertisement that featured actor Michael Cera.

Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...

The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...

Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...

Dove will sport a new 30-second advertisement for the 2025 Super Bowl that highlights the brand’s Body Confident Sport ...

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports. Fruitside Assistance launches on the busiest travel day of the year to ease holiday road ...

What: “Sound of a Hug,” a campaign on the diaper brand’s “Hugs Change Everything” platform, launched this year. It is highlighted by a customized “sleep track” for babies, based on inputs such as ...