The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

Rajeev Lochan opines.

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the ...

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Articles written by Huitzilli Oronia ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...