The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

Five years after selling her eponymous media agency to Havas, Virginia Hyland has formally exited the business, marking the end of a complex acquisition period that includes a now-withdrawn legal ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Campaign Asia-Pacific is proud to announce the 2025 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

WPP has removed references to "diversity, equity and inclusion" from its latest annual report amid growing opposition to such policies from US president Donald Trump's administration.

UK-originated shop Uncommon Creative Studio won six prizes at the Campaign Big Global Awards today, half of which were for its work with British Airways. Rethink was the next most-awarded agency, with ...

The Indian streaming industry is on the brink of a seismic shift with the launch of JioHotstar, formed through the merger of Viacom18 and Star India under the JioStar joint venture. This consolidation ...

Through 2025, Netflix plans to double revenue from advertising on the back of an expanded ad-supported tier offering. The streaming giant’s revenue grew 16% to $10.2 billion in 2024, supported by ...

Stagwell has announced its intent to acquire ADK Global—an integrated advertising and marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan, ADK Global has offices in 10 ...