Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

At Cannes Lions 2025, one message came through loud and clear: outcomes matter more than ever. Marketers aren’t just being asked to show up – they’re being asked to prove performance. But as always, ...

“We are not going to exist as an industry if we don’t change” Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more.

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

Furthermore, the experience and knowledge of the team driving the expansion are crucial. An international team with diverse backgrounds and experiences can provide invaluable insights into local ...

Welcome to Camp Cannes Roll Call, where the luggage is missing, the seagulls are thieving, and the creative conversations are somehow still flowing. In our kickoff episode, Mariah wrangles the ...

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

This two-part op-ed series explores how modern marketing and technology practices can evolve toward more ethical, intentional and human-centered systems. It invites marketers to rethink their role in ...

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Cookie-based audience targeting often created the illusion of “personalized advertising.” But now that consumer privacy has become a key industry priority, third-party IDs, gleaned from invasive tech ...