NBA.com’s 2025-26 Top 10 Western Conference Players list ranks Luka Doncic at 4, LeBron James at 9, with some notable omissions.

Sometimes, a little bit of positive public relations is all you need to convince the gambling public that this is your year.

It’s been quite the offseason for Los Angeles Lakers superstar Luka Doncic — and for all the right reasons. Doncic’s drastic physical transformation has become one of the biggest storylines in the basketball world.