As part of the deal, the NFL will own a 10% stake in ESPN and continue to own, operate and produce NFL RedZone and retain rights to distribute it digitally.

The morning after the Walt Disney Co. and the NFL formally announced their blockbuster equity-for-assets swap, Bob Iger told investors the deal may well be the biggest thing to hit ESPN in nearly 40 years.

Walt Disney's ESPN said on Wednesday it would launch the new ESPN's direct-to-consumer streaming service on August 21, priced at $29.99 per month.

The launch of ESPN’s long-awaited standalone streaming service is just weeks away. Alongside its earnings results on Wednesday, Disney revealed that ESPN’s streaming service and its “enhanced” app will arrive on August 21st for $29.99 per month.

Fox One will be a new streaming service, while ESPN will be offered through its existing app. They both debut on Aug. 21, though one is $10 cheaper per month.

Disney is shaking up the streaming world. On Tuesday night, the Walt Disney Company’s subsidiary ESPN announced a deal with the NFL, which will acquire the NFL Network, NFL RedZone and NFL

Disney said it is "fully integrating" the Hulu service, which it now owns 100%, into its flagship Disney+ streamer.