Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver. The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window.

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.

Luxury car maker Jaguar has unveiled its new electric concept car, less than a fortnight after the release of a teaser video that stirred online controversy. The unveiling of the Type 00 car was met by mixed responses from social media users, with some cheering its design, while others mocked the launch.