Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...

Paramount Global and Comcast have renewed a set of comprehensive distribution agreements to continue delivering Par’s ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Paramount Global and Comcast Corp. renewed their distribution agreement, allowing television channels like MTV, CBS and ...

After last year’s dealmaking driven by the media biz’s shifting winds, more M&A reconfigurations may come in 2025.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

The news comes as many in Hollywood and on Wall Street are predicting a coming deal frenzy, following a 2024 drop in deal ...

In the latest price hike to hit streaming customers, Warner Bros. Discovery is raising the cost of Discovery+ by a dollar a ...

Walt Disney is changing some channels, but shareholders are watching the same show. The entertainment conglomerate unveiled ...

WWE begins its Netflix era after years of controversy, drama and ratings. On Monday, WWE “Raw” will stream exclusively on ...