Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel's continued creation of WWE action figures, playsets, and more Mattel and WWE have partnered to ...

As Comic-Con at Home 2021 approaches, Mattel is continuing its rollout of exclusive product launches, this time with its WWE Ultimate Edition New Generation Arena. The playset features a vintage WWE ...

"WWE and Mattel, Inc. today announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure ...

Move over GLOW, the superstars of WWE are here. For the first time ever, kids will be able to play with female WWE Superstar dolls. WWE and Mattel are partnering on a girls’ product line they revealed ...

After bringing its Hot Wheels brand to life with a kids series, Mattel‘s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook San Diego Comic-Con is making a comeback, and Mattel and WWE aren’t about to miss out on all the ...

WWE Flashback figures are hitting exclusively at Walmarts right now, and they are all kinds of awesome. There are two waves of figures hitting pegs- a four figure Elite wave, and a four figure Basics ...

Earlier today WWE held their latest Mattel WWE Elite Squad stream, where they revealed up-close looks at several upcoming releases in the WWE Elite line, including Big E’s new WWE Championship figure, ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel revealed a brand new line in its WWE action figure series at the Mattel & WWE Elite Squad fan panel at Comic-Con@Home on Thursday, and this time they gave fans the power to choose what figures ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...