What’s Happening on TikTok’s New U.S. Platform and Why Brands and Creators Are Rethinking Their Approach in 2026.

Apps like Upscrolled, Skylight and Loops are gaining attention as users become disenchanted with the new US version of TikTok.

The bodyweight moves packed a punch.

Lyric Medeiros, 24, was in middle school before she realized that her dad was kind of a big deal. "I remember adults coming up to me and saying, 'Ohhh, Medeiros! Like Glenn Medeiros, the guy who sang ...

Brielle Asero gained her following by saying the quiet part out loud. At a moment when post-college optimism was colliding ...