Misleading TikTok posts are going viral and driving backlash against brands. They're part of a gift card scheme.

A viral TikTok video claims Sephora fired an employee for attending an ICE protest, sparking backlash despite questions about ...

TikTok's Biggest Star Khaby Lame Sells Brand Rights For Nearly $1 Billion

The nearly $1 billion all-stock deal marks one of the largest creator economy moves to date, signaling a new era of ...

TikToker Khaby Lame sells part of Step Distinctive to Rich Sparkle for $975 million

Khaby Lame, the most-followed TikToker, has partnered with Rich Sparkle Holdings to sell a stake in his company, Step Distinctive Ltd., for $975 million. Details here.
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TikTok roasts 'Conservative Girl' makeup as politics and beauty collide

Is Bad 'Conservative Girl' Makeup Exclusively A Republican Problem? Makeup Artists Have Thoughts.

TikTok star Khaby Lame signs $1.2 billion deal to monetise global fan base

The influencer and content creator has 160 million followers on TikTok. Read more at straitstimes.com. Read more at straitstimes.com.