Charlie Garza saw the rise in popularity of tequila over the years and wanted to get into the category before it was too late ...

Conservationists and communities are planting thousands of agave plants to protect endangered bats, as well as the future of Mexico's tequila production. In the dusty expanse of central Mexico's ...

Using their long tongues, bats reach into agaves' flowers to feed and to collect pollen on their face and fur (Credit: Alamy) Conservationists and communities are planting thousands of agave plants to ...

A newer expression of tequila, Cristalino has been all the rage in Mexico for years. Now, its surging popularity in the U.S. points to its winning formula in a growing segment of the spirits market.

Tequila has long been reduced to fleeting shots without regard for its origin or heritage, but a new brand is changing that narrative. It’s no longer about quick chasers and loud music in dimly lit ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. “I’ve always felt so inspired by Mexican culture: from ...

José Cuervo, the man behind the world’s top-selling tequila, helped to change the spirit landscape in Mexico. Camper English is a San Francisco-based cocktails and spirits writer and educator. He is ...

TEQUILA, JALISCO (MEXICO) -- Recent negotiations between U.S. President Donald Trump and Mexican President Claudia Sheinbaum resulted in a 90-day extension for the existing 25% tariffs already in for ...

TEQUILA, JALISCO (MEXICO) -- Recent negotiations between U.S. President Donald Trump and Mexican President Claudia Sheinbaum resulted in a 90-day extension for the existing 25% tariffs already in for ...

Mexico’s flourishing tequila sector is an example of the country’s success in developing vibrant export industries. But the industry also offers an unfortunate reminder of the risks export companies ...

Stephen Acabado receives funding from the Henry Luce Foundation and the National Science Foundation. But behind the spirit’s flash of marketing and growing popularity lies a rarely asked question: ...

Ever wondered why Kendall Jenner's fast-growing tequila brand, 818 Tequila, isn't made in the United States? She named it after the area code of her home in Calabasas, California, but the alcoholic ...