BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly ...

In 2025, India’s creator economy went from strength to strength, expanding nearly 25% to touch ₹4,500 crore, up from ₹3,600 ...

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...

Ignoring cultural codes, micro-festivals and language when marketing to regional audiences is a sure-shot way to miss the ...

In a country where regional boundaries are still shifting and digitalisation has unified audience aspirations, targeting ...

An NRI’s post about certain things that she thinks are better in India than the US has gone viral on social media. An Indian content creator has sparked a major online debate after declaring that ...

A 19-minute viral video has taken over the internet in India and turned into one of the biggest social media controversies of the week. The clip, which many claim is circulating secretly, has sparked ...

A viral video of a littered Amsterdam street sparked debate on civic sense, with some users defending the city's overall cleanliness and blaming tourists for the mess. Despite the clip, global ...

An influencer, famous as Pigeon Vizion, shared a video to show a region, claiming it to be the "most Indian place in America". In a video posted on Instagram, he showed several eateries, including ...

Foreign tourists love to share their experiences of travelling by Indian trains on social media. Many of these posts have gone viral in the past. Sometimes they highlight positive aspects and ...

Hacked CCTV videos from a maternity hospital in India have been sold on Telegram, police say, raising serious questions about privacy and security in a country where such cameras have become ...