Netflix’s announcement that it had selected Microsoft as its global advertising technology and sales partner came as a shock to the media industry, but the decision could be the first step in a larger ...

Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech industry, Microsoft closed out its 2022 fiscal year on Tuesday. The partnership single ...

Veteran reporter and editor with over ten years of experience. Probably reading comic books. Microsoft is currently aggressively acquiring video game studios for its Xbox subsidiary. The pace of ...

Microsoft (NASDAQ: MSFT) has signed a deal with Netflix (NASDAQ: NFLX) to provide the technology and sales expertise that will underpin the streamer's upcoming ad-supported tier. For Netflix, working ...

Netflix’s commercial-based subscription tier has only been up and running for about four months, but the streamer may already be making big changes to how it gives consumers their ads. The company is ...

Software King of the World Microsoft might be thinking of snapping up the streaming outfit Netflix. Needham’s senior analyst Laura Martin said that the acquisition could give Netflix a way out of its ...

Netflix today announced that it plans to partner up with Microsoft for its planned ad-supported streaming tier, with Microsoft set to handle ad sales. Netflix says that Microsoft will be able to ...

Recent headlines detailing subscriber loss at Netflix combined with the streaming giant’s advertising deal with Microsoft to launch an ad-supported subscription tier in 2023 have led to a new wave of ...

Netflix chose Microsoft over Google and Comcast to help build a new ad-supported streaming service. Netflix needs to grow revenue fast and Google's offer came in too low, a source close to the process ...

July 13 (Reuters) - Netflix Inc (NFLX.O), opens new tab said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the ...

Netflix revealed today that’s it’s teaming up with Microsoft to launch its new advertising-supported subscription plan. “In April we announced that we will introduce a new lower priced ad-supported ...