Netflix’s announcement that it had selected Microsoft as its global advertising technology and sales partner came as a shock to the media industry, but the decision could be the first step in a larger ...

Veteran reporter and editor with over ten years of experience. Probably reading comic books. Microsoft is currently aggressively acquiring video game studios for its Xbox subsidiary. The pace of ...

Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech industry, Microsoft closed out its 2022 fiscal year on Tuesday. The partnership single ...

Microsoft (NASDAQ: MSFT) has signed a deal with Netflix (NASDAQ: NFLX) to provide the technology and sales expertise that will underpin the streamer's upcoming ad-supported tier. For Netflix, working ...

Netflix on Wednesday said it would partner with tech giant Microsoft to offer a cheaper ad-supported streaming subscription plan. The announcement comes as Netflix faces challenges in growing its ...

Software King of the World Microsoft might be thinking of snapping up the streaming outfit Netflix. Needham’s senior analyst Laura Martin said that the acquisition could give Netflix a way out of its ...

Netflix today announced that it plans to partner up with Microsoft for its planned ad-supported streaming tier, with Microsoft set to handle ad sales. Netflix says that Microsoft will be able to ...

Recent headlines detailing subscriber loss at Netflix combined with the streaming giant’s advertising deal with Microsoft to launch an ad-supported subscription tier in 2023 have led to a new wave of ...

On the screen, Netflix streams video favorites like “Bridgerton” and “Stranger Things.” To surround those programs with commercials, however, the company will require outside assistance. Netflix said ...

Netflix chose Microsoft over Google and Comcast to help build a new ad-supported streaming service. Netflix needs to grow revenue fast and Google's offer came in too low, a source close to the process ...