From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like the crisp ...

Finding your signature scent is no easy task, but spending hours sniffing and spritzing is all worth it once you uncover the one. 'A signature scent is a fragrance that feels uniquely you—it ...

If you’re new to the world of lactonic perfumes, Ellis Brooklyn’s Vanilla Milk is a great place to start. Its scent profile will please vanilla perfume wearers, but it’s not overly reliant on the ...

Since selling its first candle in 1969, Yankee Candle has become a mainstay in malls and outlet stores across America. The retailer is one of the best places to pick up new candles, candleholders, ...

This past August, in a windowless room of the British Library, in London, Tasha Marks was enacting her own form of time travel. Marks is a scent designer who works with museums, heritage sites, and ...

Mice taught to link smells with tastes, and later fear, revealed how the amygdala teams up with cortical regions to let the brain draw powerful indirect connections. Disabling this circuit erased the ...

They say the eyes eat first, but before we even see what we are eating, we often enjoy its aroma. The scent of a beloved dish, such as the gooey chocolate chip cookies your mom would pull out of the ...