The store offers a large variety of kawaii plushies, stationery and character merchandise from brands such as Sanrio, Kirby, Pokémon and San-X.

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Fans of all things cute have a new place to explore this holiday season. Kawaii Kingdom has officially opened its pop-up shop at Market City Shopping Center, offering shoppers an immersive world of ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Convenience stores, a very American concept for people on the go, were first introduced in Japan in the 1970s. Today, they’re an intrinsic part of life throughout the country – even more so than in ...

Learn how to decorate the cutest kawaii sugar cookies ever! 🥰 In this step-by-step tutorial, we’ll show you how to create cozy hot chocolate mugs, cupcakes, chocolate chip cookies, burgers, fries, ...

Learn how to make these super cute kawaii cakes that look like an ice cream cone and a bubble tea cup! 🍦🧋 In this decorating tutorial, we’ll show you how to sculpt, color, and decorate with fondant ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

TOKYO (AP) — Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and a ...

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in. More than a millennium ago, the Japanese empress Fujiwara no Teishi ...