Lionsgate shares rose after it expanded advertiser access to its U.S. FAST channels through an exclusive FreeWheel ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Pinterest is making a decisive move to expand its advertising business by entering the lucrative television ad market. The company's planned acquisition of t ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...

Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...

Instagram's VP of product Tessa Lyons tells THR that the Meta-owned tech giant is betting that a TV app will be quickly ...

Rising streaming hours are reinforcing ROKU's ad model, as more viewing time boosts inventory, advertiser access and ...

Texas Attorney General Ken Paxton sued five large TV manufacturers yesterday, alleging that their smart TVs spy on viewers ...

Meta's Instagram has launched a pilot of Instagram for TV, an app designed to display Reels videos on connected TVs.

Investing.com -- Morgan Stanley upgraded Roku to Overweight from Underweight in a note on Tuesday, citing a more constructive ...

Anne Schelle, managing director of Pearl TV, a consortium of major broadcast groups working to advance ATSC 3.0 implementation, sat down with NCS to discuss the current state of the rollout, emerging ...