WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

"In 2025, we want to be the No.1 sports drink" - Kobe Bryant had a bold vision for the BodyArmor sports drink originally appeared on Basketball Network. BodyArmor founder Mike Repole introduced his ...

The Coca-Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever ...

New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career. Porzingis, a 7-foot-3 Latvian who was soundly booed in ...

ATLANTA, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Boys & Girls Clubs of America, the nation’s largest youth-serving organization, today announced BODYARMOR Sports Drink, as its official hydration partner.