As the deal edges towards completion, Omnicom’s CEO is confident it won’t lose business to rivals.

Don’t get lost in the digital whorl. Chris Edwards of Tommy explains how the best brands on social media manage to cut ...

Don’t get lost in the digital whorl. Chris Edwards of Tommy explains how the best brands on social media manage to cut ...

As president Trump slaps a 145% tariff on Chinese imports and prepares to close the ‘de minimis’ trade loophole, ultra-fast fashion giants Shein and Temu are firmly in the firing line. But Shein’s ...

Set in a futuristic world, the spot follows Zendaya on a space-bound mission, accompanied by a close-knit crew. Breaking away from traditional sportswear advertising tropes, the short film blends ...

As interest rates bite and sticker prices keep climbing, Hyundai has opted for a different kind of acceleration – not in ...

Amid Trump’s tariff tit-for-tat with Xi, Dr Markus Rach, an academic and consultant working in the region, believes China’s ...

The customer director with a penchant for psychology tells Tim Healey he wants to bust the myth that marketing is at the end of the funnel, waiting to make adverts, when it’s really the engine for ...

From flexing services to reconsidering remuneration models, agencies across the ecosystem tell The Drum how they’re advising clients through the tariff crisis as the threat of ad cuts looms.

Taskrabbit has unveiled three humorous ads that play on the idea we’re our own worst enemies when it comes to household chores and getting DIY done. Each of the three spots features a central ...

The third chapter in the ‘Reiimagine’ campaign comes from ad agency TBWA\Chiat\Day LA and was directed by Grammy Award-winner Melina Matsoukas.

A lot of agencies make amazing content. And, I hate to say it, but in an ever-changing landscape filled with tons of incredible talent, creating good content simply isn’t enough. You need a solid ...