The idea was to reframe AI not as a high-tech utility, but as a thought partner, one that could sit alongside people in their daily lives, offering inspiration, guidance, and playfulness in moments ...

While 80% of Indian consumers rate brand personalisation as good or excellent, only 30% feel it is delivered consistently.

India secures 16 shortlists on Day 2 across Creative Business Transformation, Commerce, Effectiveness, and Film categories, ...

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by ...

In 2024, the company removed 247 million advertisements and suspended 2.9 million accounts for violating ad policies.

While 58% of Indians continue to watch linear TV monthly, CTV has added 35 million incremental viewers, emerging as a ...

Ajay Devgn-starrer 'Raid 2' topped the May chart, grossing over ₹200 crore at the domestic box office. The film, which ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

In this article, Vikram Dhembare of McCann Worldgroup traces the emotional and creative journey behind ‘Fit My Feet’, a ...

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their ...

The updates include AI-powered community insight tools under the umbrella of Reddit Community Intelligence, and a new ad format titled Conversation Summary Add-ons, both currently in limited testing.

FCB India and Havas Creative India bag Gold metals in Outdoor and Print & Publishing; India secures a total of 9 metals ...