The retailer is combining its customer and commercial, and brand and creative teams, as part of its mission to drive growth.

Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year” ...

To address its “frequency challenge” LNER build a machine learning model to define “high-propensity” customers to target with ...

Giles Duley is a photographer, writer, chef, presenter, and CEO of Legacy of War Foundation. His work focuses on the ...

While 100% of marketers claim to be personalising their marketing materials, 88% admit personalisation can feel intrusive, ...

AI is transforming marketing at lightning speed — are you ready to harness its potential while avoiding the pitfalls? Our ...

New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ...

Tesla’s brand health rating fell to -13.1 in February, versus a score -2.3 a year prior, according to YouGov BrandIndex data.

The Stella Artois owner sees its marketing spend working “much harder” after deciding to focus investment on its “megabrands” ...

Marketing Week’s annual celebration of effectiveness, creativity and innovation returns for 2025 with a stellar jury of ...

Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...