Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.
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